In today's rapid development of market globalization, professional analysts believe that a strong argument supporting the oligopoly era is that, not only China, overseas markets are also giants in the carnival. From the perspective of China's LED display industry, their eyes are no longer confined to the domestic market, but with the opening of the overseas market, step by step into a broader international market. In addition, with the fierce market competition, the production and operation mode of enterprises has changed greatly. Oligopolistic enterprises extend their tentacles to the upstream and downstream of the industry to obtain profits of the whole industry chain and achieve performance growth beyond expectations. The winner-takes-all law becomes more and more obvious. This is particularly evident in the market in recent years, is the industry screen enterprises from all aspects to optimize the performance of the industry chain to seize the market.
The performance growth of enterprises in the industry can also be clearly seen that the current performance growth of leading enterprises is clear and sustainable. On the contrary, it is the report card of some small and medium-sized companies that makes people feel miserable. Of course, this is also gradually mature with the industry, quality resources towards the leading enterprises close. In the era of winner-takes-all, the leading position of leading enterprises in the industry is hard to be broken. LED display industry is not like the original, now there are a lot of chance to counter attack, especially with further upgrading of industrial transformation, the return of the product quality and market, the industry leading enterprises began to turn to the mid-market, under this trend, the small and medium-sized enterprises how to survive and development become the most concern of the industry.
Even considered oligarchs age, nor on behalf of the small and medium-sized enterprise completely without hope, the market also has a lot of growing "oligarchs", the LED display market, innovative, and other advantages of the transparent panel (advertising machine), ice jade screen, screen, brick shiping, double-sided poster panel began to attract different market, but on the other hand, small and medium enterprises can from the niche of leading enterprises can't take care of, specialization of one or several kinds of development of new products, taking "small but beautiful" line, abandoning the price war, Jones, winning differentiation strategy.
Big enterprises and big brands mean strong strength, large production capacity and comprehensive products, but also lack of personalized and differentiated products. Do not lead, do only, future differentiation strategy is the inevitable choice of many small and medium-sized enterprises. The products of big brands are certainly the leading choice of high-end customers. However, if we can differentiate ourselves from big brands in some way, we can also gain a foothold in the fierce competition. Or go up the road that is acquired by bibcock enterprise, it is not a kind of double superior road. Whether "oligarch" or "small and beautiful." Overall, the current us LED display industry depend on market size and scope of growth in the first half competition has ended and now we are in a very critical turning points, the second half of the next, important thing is not only depend on the breadth of the terminal market expansion, the increase in the number, but also increase the depth of service products and user experience.
