Who is the real "hegemon" in the LED display industry?

In recent years, LED displays have been developing at a high speed with advantages such as high brightness, strong visual impact, wide viewing Angle and excellent color restoration ability. In particular, with the support of interactive technology, they have been able to make sweeping gains. At the same time, with the successful laying of digital network on a large scale, continuous breakthroughs in LED display technology, as well as the addition of new ways and technologies such as live broadcasting, multi-screen joint broadcasting, screen covering and interaction, LED display market is growing rapidly.

According to the data of LED Research Institute (GGII), in 2017, the overall scale of China's LED display industry reached 49.1 billion yuan, with a year-on-year growth of 27.2%, among which the scale of LED small-spacing LED display increased by 67% year-on-year to 5.9 billion yuan, becoming an important driving force for the growth of LED display.

The rapid growth of the market also gave birth to a group of domestic and foreign well-known LED display manufacturers such as Liad, Zhouming Technology, Powerful Giant color, Shanghai Shisi and Abyssen. It is worth mentioning that, with the trend of saturation of the first and second-tier markets, the competition of the big screen enterprises is also white-hot. Today, the LED display industry can be said to be "a group of hegemony."

In GGII released a few days ago, "2017 China LED display enterprise TOP10" ranking list, from the scale, technology, competitiveness and other aspects of selection, strong giant color with 96 points of comprehensive score ranking leading, Zhou Ming technology, Liad, Abisson and Shanghai think twice separated 2-5.

Among them, As the largest listed company of LED display in China, Leyard has a place in the field of display. In 2017, its business turnover of LED display was 2.518 billion yuan. In recent years, Leyard LED display business has been growing steadily every year.

With the fall of the stock market, liard in the secondary market performance is no exception. The shares have halved in value in less than six months from a high of rmb17.38 in early April to a close of Rmb8.22 on September 25. According to the securities Times, On September 4, The volume of Liad fell by 6.31% with the turnover of 519 million yuan, among which five institutions sold 142 million yuan in total.

After the strategic layout in 2017, Zhouming Technology has formed the LED display, LED lighting two business plate, LED display business is still the company's main revenue. According to zhou Ming technology financial results show that in the first half of this year, the company's domestic LED display sales revenue of 754 million yuan, compared with the same period last year, an increase of 116.05%; Overseas LED display sales revenue was 875 million yuan, up 11.18 percent from the same period last year.

Abisson's LED display business is dominated by overseas markets, where about 80% of its revenue has come from in recent years. According to its 2017 financial report, only 280 million yuan of its 1.547 billion yuan turnover came from its domestic business. However, as zhou Ming technology, Aotuo Electronics and other display manufacturers in the overseas market to increase efforts, Abison overseas business is facing great competitive pressure.

As a "veteran" in the LED industry, Shanghai Sansi has been exploring in the LED application field for 25 years since its establishment. Now, think through has intelligence display, intelligent transportation, LED lighting and other series of product lines. GGII research data shows that In 2017, Shanghai Sansi's turnover in the LED display industry was 1.98 billion yuan.

In the top five, Continental Technologies, Lyard and Abison have all been successfully listed in the capital market. Although Shanghai think twice and powerful giant color has not been listed, but for a long time, the two companies in technology research and development, product design, or market development have shown extraordinary efforts, also made the industry appreciated the achievement.

"Create a world-class great company, do a respectable enterprise!" This is the great goal that powerful Color has set for itself. Qiangju CAI was founded in 2004 in Quanzhou, Fujian province, the city of light. In 2009, it moved its headquarters to Torch High-tech Industrial Park in Xiamen. After 14 years of rapid development, today's powerful Giant color has become a benchmark enterprise in the LED display industry. In the past 14 years, We have been committed to technological innovation and industrial reform.

In terms of LED display, powerful giant color products cover indoor single and double color, outdoor sub-outdoor single and double color, indoor full color and outdoor full color, as well as outdoor multi-functional LED display and shelf screen. Its products have obtained CE, RoHS and CCC certification, and obtained as many as 123 patents. Q Pro series and T series of indoor small space are more to promote small space to usher in the commercial tide. GGII research data shows that in 2017, the turnover of strong giant color LED display was 3.1.3 billion yuan. If only for the display business, this achievement will undoubtedly become the industry "leader".

With more than 2,000 people, the company has occupied a high position in the industry in terms of production capacity, product quality and national marketing channels, and is ready for development. At present, The factory covers an area of more than 80000 square meters, with 5 production workshops, 6 aging workshops, 1 full screen workshop and 1 injection center. According to the person in charge of the production workshop, the whole workshop has 42 SMT production lines, 16 automatic assembly lines, each production line only needs 5-6 people, the whole factory can produce 5.5 million modules per month, and the production capacity of table stickers is 150,000 modules/day.

It is understood that, with the rapid growth of market demand, the current capacity of the strong giant color factory will not be able to meet the market needs. In view of this, the company covers an area of 100 acres of new plant has also been built, the company's overall output value will exceed 10 billion yuan after the official production.

Strong production capacity is a powerful color to quickly occupy the market propeller, and excellent product quality is its expansion of a sword. "Do LED screen, looking for powerful giant color", this is the slogan that every powerful person is proud of, but also powerful giant color high confidence in the quality of the company's products.

Quality is the foundation of the brand, this is a strong giant color set for their own iron law. Qiangqiangcai has mastered the core manufacturing advantages, and relies on independent research and development, strict procurement, intelligent manufacturing, strict quality control, become the end consumers in the mind of the well-known LED display brand. From upstream research and development, to raw material procurement, and then to intelligent manufacturing, Powerful Color strives for perfection in every link, conquers the market with its strength, and "captures" the end consumer.

In terms of research and development, we spend a lot of money. In 2016, Qiangqiongcai invested heavily in scientific research and built a national laboratory. It is under the support of the laboratory, the strong giant color adhere to all new raw materials for testing, and the corresponding reliability experiment. According to the company's r&d director, the company's new products and raw materials will be conducted such as cold and heat impact high and low temperature cycling (lighting), sand and dust test for 8 hours, salt spray test for 24 hours, vibration test, drop test, etc.

In the raw material procurement, extremely stringent. In order to ensure that all the quality is the same, the company has already formed a set of rigorous procurement process and high standards of procurement. It is reported that the strong giant color for each incoming material will be inspected, according to the standard for experiments, experimental items: including PCB board copper thickness, hole copper test, size, each batch of lamp tube sampling for aging test.

It is based on the harsh requirements of raw materials, strong color selection strategic partners. Famous domestic enterprises such as Ming Microelectronics, Guoxingguang Power, Jingtai Stock, etc., have reached strategic cooperation with Qiangju Color. Although the requirement is strict, but the partner has the high appraisal to the powerful giant color however. Ming Microelectronics, which has a 12-year partnership with PowerMegacolor, commented: "We will increase technological innovation and change the industry together under the leadership of powermegacolor. We will be closely around the side of powermegacolor."

As a strong giant color LED packaging device supplier, Jingtai Shares of its also has a high evaluation. Jingtai stock chairman Gong Wen said: "Qiangju color is the earliest channel layout, and the channel system is the most complete display enterprises. Eight years of cooperation with Powerful giant color, its strict requirements on quality impressed me deeply. Perfect channel system and high quality are the two core competitiveness of The powerful Giant color.

In intelligent manufacturing, strictly control the quality. Strong jucai product production adhere to high standards, take the road of intelligent manufacturing development. The company has invested a large sum of money to introduce the world's advanced production equipment, such as automatic aging line, automatic gluing machine, AOI tester, automatic waterproof test, point by point calibration system and other advanced production and testing equipment, which guarantees the excellent performance of the products in an all-round way.

The advanced production equipment and perfect testing system guarantee the excellent stability of the powerful products. However, all of this originates from the strong and rigorous quality control thinking.

Of course, to be a respectable enterprise, it is far from enough to be strict with product quality and supply chain, and it also needs to be bold enough at the market end. Serve the user, create value -- this is the thing that the powerful giant color perseveres in doing. In 2012, Qiangqiangcai determined the strategy of "channel is king, decisive battle terminal", through its own efforts over the years, to achieve a three-kilometer service radius.